The after-hours message
Someone asks about your Corolla at 9:47 on a Tuesday night. By the time anyone opens Marketplace the next afternoon, they've already bought from the lot across town.
Lead response for independent used-car dealers
Never lose another vehicle lead.
Every message about your inventory (Marketplace, Kijiji, AutoTrader, your website) lands in one inbox. DealerLead answers in seconds with real stock data, follows up until they reply, and books the test drive for you.
- FB Marketplace
- Kijiji
- AutoTrader
- CarGurus
- Website
- SMS
- + calls
Live in under a week
Works with your current listings
No long-term contract
Live lead feed
- NEW LEAD · FB Marketplace · 2019 Corolla LE · answered in 41s
- BOOKED · test drive tomorrow 10:00 AM · 2021 RAV4 XLE
- FOLLOW-UP · day-2 reminder sent · 2018 F-150 XLT
- HOT LEAD · financing + trade-in · 2020 Civic Touring · score 78
- RECOVERED · quiet lead re-engaged after 6 days · 2017 Escape SE
- NEW LEAD · Kijiji · 2022 Elantra Preferred · answered in 38s
- HANDOFF · price negotiation → Marcus · 2019 Silverado LT
- BOOKED · Saturday 2:30 PM visit · 2016 Mazda3 GS
0smedian first reply, nights and weekends included
0%of leads get an answer, none slip through
0lead sources funneled into a single inbox
0×more test drives booked per lead, on average
The real problem
Your leads aren't going cold.
Your leads aren't going cold.
They're going unseen.
Most small dealers don't have a lead problem. They have a scattered-inbox problem. Here's where the deals actually die.
The double answer
Two salespeople reply to the same customer with two different prices. Now the store looks disorganized, and the customer noticed before you did.
The forgotten follow-up
"Let me think about it," they said. Nobody ever wrote back. That was a sold unit sitting in somebody's memory instead of your calendar.
DealerLead exists for exactly these three moments, and it never sleeps, double-replies, or forgets.
How it works
From "is it still available?"
From "is it still available?"
to a booked test drive.
Step 01: Capture
Every channel, one inbox
Marketplace, Kijiji, AutoTrader, CarGurus, website forms, SMS, WhatsApp, email and phone calls all land in a single conversation list, matched to the exact unit on your lot.
- Auto-matched by stock number, VIN or listing URL
- Contact record created with source, vehicle and history
- One owner per conversation, no more double replies
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6 channels → 1 inbox
Step 02: Respond
Answers that come from your inventory
DealerLead quotes price, mileage and availability straight from your live stock, never from imagination. Accident history, financing terms, trade-in values? Those go to a human, with a full summary attached.
- Replies in seconds, 24/7, or drafts for your approval
- Qualifies naturally: timeline, budget, trade-in, financing
- Hands off to your team the moment it gets serious
Sarah M.
FB Marketplace · 2021 RAV4 XLE · Stock #A2214
AI ON
Hi, is the RAV4 still available?
AIHi Sarah, yes, the 2021 Toyota RAV4 is still available. It has 86,000 km and is listed at $27,995. Would you prefer to see it this afternoon or tomorrow morning?
Tomorrow morning works!
AIYou're booked for 10:00 AM tomorrow. I've sent the address and a reminder, ask for Marcus when you arrive.
inventory-verified · handoff available anytime
Step 03: Convert
Follow-up that never gets busy
No lead goes quiet without a fight. DealerLead runs the follow-up routine your team means to do but rarely finishes, then books the visit, confirms it, and reminds everyone.
instant reply→
3-hour nudge→
next-day check-in→
similar vehicles→
30-day reactivation
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test drive confirmed · reminder sent
What's inside
Small store. Big-store discipline.
No 40-tab CRM. Just the pieces that move metal, in an inbox that feels like Messenger, not Salesforce.
Lead scoring you can read
Hot, warm, long-term, scored on signals you can see: wants to visit today, gave a phone number, has a trade-in. No black box.
Know which platform sells
Leads and sales tracked by source, so you finally know whether Marketplace or AutoTrader is paying for itself.
Clean handoff to your team
When it's time to negotiate, a salesperson takes over with a one-paragraph summary: vehicle, timeline, trade-in, financing, open questions.
Sold? Offer the next unit
"The Corolla you asked about sold, we have two similar under $20,000. Want photos?" Dead listings stop killing live buyers.
Booking, reminders, no-show defense
Offers real time slots, confirms, sends the address, reminds the customer hours before, and flags cancellations instantly.
Coaching, quietly
Spots stalled conversations, skipped follow-ups and replies that never ask for the appointment, before the month-end report does.
You stay in control
Trust it at your own pace.
Nobody hands their store to software on day one. Start with drafts, graduate to autopilot, per conversation, per salesperson, anytime.
It writes, you send
Every reply is prepared and waiting for a tap of approval. Your voice, your final word, just 10× faster.
It handles the easy ones
Availability, price, mileage, photos, answered instantly. Anything with judgment lands on a human's desk.
It books while you sleep
Qualifies, follows up and schedules test drives end-to-end. You walk in Monday to a calendar with names on it.
Your Monday morning email
Not "we have AI."
Not "we have AI."
Numbers you'd actually read.
DealerLead · monthly digest · example store
Last month DealerLead recovered 18 unattended leads and booked 9 appointments your team didn't have to chase. Best source: FB Marketplace (11 leads, 3 sales).
0quiet leads recovered in one month
0appointments booked without a human touch
0secmedian reply time, including 2 AM
Book a demo
Watch it answer a real lead, on your own inventory.
A 15-minute call. We connect your listings, send a test message, and you watch DealerLead reply before we hang up.
- No setup work on your side, bring nothing
- Straight answers on pricing, no "talk to sales" loop
- If it's not a fit for your store, we'll say so